5 steps to increase visibility on Google

5 steps to increase visibility on Google

We live in an era that calls for savvy business owners to get smart and know how to target their market. It is vital to keep up with the latest marketing trends and take advantage of the different platforms. Thus, ensure you keep up with the digital strategies required for a modern business to gain success.

Your business may suffer, especially if you have poor Google visibility. Most companies and e-commerce enterprises work on a common struggle, which is improving their Google visibility. You don’t want to miss out on all the possible traffic to convert to loyal customers.

Improving your Google rankings mean more people can find you when they search for particular keywords or services. Thus, it is imperative to improve your rankings and ensure more online visitors know about your brand. Here is how you can improve your visibility of search engines such as Google and increase traffic to your business.

Identify Keywords

It would help if you searched for keywords associated with your business or related services. This way, you can incorporate them into your website content and improve your ranking. Remember, specific keywords will help drive organic keywords to your site and ensure you expand your market reach.

Pick out the right keywords that will work for your brand and incorporate them on your platforms. Know the type of phrases that customers would associate with your products and how you can exploit them. You can work with digital publishers that can expose you to a pool of keywords to include in your content.

Here are some tools you can use to search for keywords:

  1. MOZ Keyword Explorer
  2. Semrush
  3. Ahrefs 


Google Verification

It is imperative to earn a google verification for your business to make it easier to find you. A verification also means you are a legit business, which most consumers look for in the market. With a verification, it means Google can easily categorize your business and ensures you appear among the results for particular keywords.

You can start by creating a profile with Google My Business. Your GMB business profile allows customers to find out more details about your business. This way, they can track you down when they need to acquire your products or services.

Ensure the info on your GMB profile is accurate and updated whenever there is a change. After signing up, Google will take a few days to verify you and list your business.

Add Your Business Links on Directories

Look for other ways to share your business website on other platforms. You can find other bloggers that post similar content and ask them to include your site as a backlink. They can also refer some of their readers to your site when looking for various services.

Ensure you share the site links on your social media pages and encourage your followers to give it a look. Create a business profile on other channels and share your link to increase your visibility. This way, your site can show up on search results and make it easier for online users to notice your site.

Hire Experts

You can also work with a digital marketing agency such as Think Ink Agency to help you improve your website rankings. We offer SEO services tailored to your business and ensure more visitors come across your site. Think Ink Agency is the digital marketing agency that will help identify and pick the best keywords to improve your rankings.

You can determine the right tools to help convert leads to actionable intel. Thus, you can increase traffic, convert leads and increase sales. Call us today