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Establish an editorial plan
The importance of the editorial calendar is related to the objectives you have set for the page you have in mind to manage, which are in turn fundamental for the drafting of the content to be published over the course of the week, month, or quarter. At Think Ink Agency, our experts can help you with that.
Identifying the points of interest of users belonging to the community is functional to the strategy implemented. It is good to remember to divide the editorial calendar according to the number of daily operations to be carried out on the page you are working on. A real daily appointment with the Fanpage that takes shape depending on the times, days, seasons, and objectives.
The reason why social networks have had and are having such great success is that the shopping experience has been totally upset: people trust people and the company is made up of people. In a not too distant time, all this was nothing short of unthinkable: the communication was basically based on a top down approach , and the contents rained down on passive users, very often unaware and poorly informed. Today the interaction with companies is more familiar, in a bottom up approach , which allows users to converse with companies and be assisted in the purchase process.
Potential customers are real people with hectic, fast lives, full of inputs: it is essential to try not to generalize and think about that user we want to reach; at the same time, the Facebook tool comes to our aid through the possibility of targeting content (photos, videos and so on) to a specific target.
King is content
After outlining an upstream strategy, you can imagine having identified in the action plan the need to build brand storytelling that conveys the most effective content to the target, created in the most effective way, to achieve specific objectives. A content project is almost always an essential piece of an action plan on Facebook: the contents that populate the Page contribute to building an always updated and curated image of the brand on this channel and, on the other hand, it is correct. take advantage of Facebook's organic opportunities to build storytelling that is useful for the brand and interesting for the interlocutors.
Like? By creating stories that can be of interest to the public. Stories are so interesting that the consumer is the first to choose them. These stories, albeit in a more attractive, more indirect, and delicate form, still tell brand values, and for this reason, when we talk about content marketing we refer to a type of content known as branded content or brand storytelling. Building an effective content strategy, therefore, becomes important not only to be "on the spot", conveying content to the target that is more similar to editorial than to traditional advertising, but also to be really more effective in transmitting the message to one's own audience.
The languages that Facebook makes available are many and they must all be used with intelligence and criteria: you cannot think in 2021 of resorting only to textual content or to repeat the same type over and over again. The road to success is hybridization.
Conclusion
A static social media marketing strategy does not exist. It must continually evolve, looking at the latest trends in the sector and the innovations of the platforms for which they are studying to implement them and make them become a strength. For this reason, experiment. Develop a strategy using these ideas and make the most of all the benefits that Facebook offers you to be successful!
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